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easter monday drinks 5 april 2010
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MOST POPULAR LINKS... FRONT PAGE... MONTHLY DRINKS NIGHT
The Road To Edinburgh
Ireland correspondent Colman Higgins took his play A Tourist’s Guide to Terrorism to Edinburgh 06
by Colman Higgins
1 - Wake up – It's time to find a home for your Show - 30 March 06
2 - There's no turning back now - 28 May 06
3 - Auditions, first run, website, props - 1 July 06
4 - Two weeks to the plane - 18 July 06
5 - Do you have any rupees? - 27 July 06
6 - Roll on week one! We’re ready! - 5 August 06
7 - End of the road - 23 August 06
7 - End of the Road - 23 August 06
It’s hard to believe it’s all over. Six months of spending every free hour alternating between script-writing or organising this show – and now it’s finished.
The rest of the run went by so fast. I was despondent on the first night - only two people showed up. But by the end of the weekend we were getting half-houses - about 15 in our tiny venue. Then, on Monday - the second two-for-one night - we had a full house.
I thought it was a flash in the pan, and that when we went up to full price on the Tuesday night of Week One (the first night at full price, really), we’d be down to a handful. But no, Tuesday and Wednesday night were sold out as well.
Then with Thursday there was a major dip, to half-full. Maybe it was the news that morning about the alleged plot to blow up 10 jet airliners. Maybe people were reading about terrorism in the news for real, and didn’t want to hear any more about it on stage. Or maybe it was just the weather.
But by Saturday we full again – sold out at 5pm, indeed. Our closing night on Sunday was busy too, although not quite full.
A lot of this success was due to hard graft flyering on the street. The three actors and our technician would do an hour or two each during the afternoon, mostly on the Royal Mile. I would do 2-3 hours in the run-up to the show itself, first on the Royal Mile, then after 6-6.30pm on the Grassmarket opposite the venue itself - and in the Meadows on Fringe Sunday.
HALF-PRICE HUT
From Tuesday on, we started to use the Half-Price Hut in Princes Street. I would tell the Sweet box office manager each evening after the show how many tickets I would put in the Hut – it varied from 5 to 10, depending on how sales were that night. Virtually every ticket we put in the Hut sold.
This was an improvement on my experience last year (I performed a one-man comedy) - where sometimes the Hut tickets sold, sometimes not. Since the Hut only started in 2005, maybe punters are gradually becoming more aware of it. After the run finished, I tried to use it myself one day, only to find that tickets for the shows I wanted went quickly.
We found it helps if you flyer the Half-Price Hut itself, rather than the overcrowded Royal Mile. One day there were 6 half-price tickets for our show at 4pm. After flyering there for less than an hour, all were gone. It is a good spot to flyer, as most potential ticket-buyers hanging around are on the point of deciding which show to see.
Towards the end of the week, everybody flyering outside the hut was told to leave by security guards from Princes Street Mall, on whose land the Hut apparently stands on. We could stand on the footpath on Princes Street, but it was pointless, as most of those passing were rushing to and from buses, and the path was too crowded.
PRESS
Given the title of our show – 'A Tourist’s Guide to Terrorism' – we attracted quite a bit of media attention.
One writer came from Norwegian magazine Ny Tid, another from German theatre magazine Theater der Zeit. One was from the Jerusalem Report magazine, though it turned out he was doing several pieces for the German media rather than for the Israeli magazine, as he’s based in Berlin. Another came from UK monthly magazine Socialist Review. Many of these are likely to produce coverage in the coming weeks, so if any of this is favourable, we can use it to sell the show (or us) in the future.
Digital radio channel BBC Asian Nation, and BBC Radio Ulster did interviews with me. Radio Four and BBC Scotland came to see the show.
The Stage's review came out during the run. We took some good quotes from it to staple to the flyers. Even quite simple sentences like that can take hours as actions, we found. It meant putting the quote 14 times onto an A4 sheet, doing 300 copies, cutting, and stapling to 4,200 flyers. It took ages, but it was worth it. By the middle of Week One, every second flyer by other shows has a review stapled to it - you have to keep up!
THE SHOW
The play itself didn’t change much in the course in the run, once the changes after the previews had been made. Alice the director gave a few notes to the actors after the first two nights – and again one night in the middle of the run, but otherwise left them to it. She said actors often warm into a role quicker if the director stays away after the first few nights.
I could see this happening night by night, as I sat in on virtually every show myself. Sweet insist that someone who is not directly involved in the performance sits in on every show - that was generally me.
I tried to tape the show with my own camcorder for posterity – and for selling the show in the future – but with my limited camera skills, heads were cut off right left and centre. So for £60 I got a professional cameraman to shoot a mini-DV tape with a wide-angle zoom lens. We can then run it into our own computer and burn DVDs.
THE FINAL CURTAIN
It's the end. Again next year? Ask me in March.
(c) Colman Higgins - 23 August 06