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Press and Marketing - Edinburgh Fringe 2004
The Official Edinburgh Fringe (Edfringe) Press and Marketing Roadshow hit London's Vibe Bar on Saturday 13 March 04 - featuring dynamic & acerbic critic Kate Copstick ...
What?
The Fringe Press and Marketing Roadshow
How Much?
It was free
When?
Saturday 13 March, 3pm start
Duration: 2 hours including questions
Where
Vibe Bar
The Old Truman Brewery, 91-95 Brick Lane
London E1 6QL
tel 020 7377 2899
tube Aldgate East
Map
KATE COPSTICK
The event featured writer, broadcaster,
actress, comedian & critic Kate Copstick. She has reviewed theatre and comedy for the Scotsman for a number of years, and has a unique, impassioned style that applauds the best of the Fringe, and punishes the worst. She was one of the judges for the 2003 Perrier Award.
MARTIN REYNOLDS & OWEN O'LEARY
Martin Reynolds is Press & Marketing Manager at the official Press Office, and received this year's Fringe Report Award 2004 - Best Press Officer. Owen O'Leary is Press & Marketing Officer.
KEY POINTS - PRESS & MARKETING
Kate Copstick, Martin Reynolds and Owen O'Leary included key topics from the official publication 'How to Sell a Show on the Fringe' eg:
MARKETING
(FR note - Marketing is the element of publicity that is paid for - either for the free services of the official Press & Marketing Office via the registration fee; or direct costs such as printing leaflets, photographs, buying advertising)
Official - How the Fringe is marketed
You - How you should market your show: target audience, your message, evaluation
Copywriting - Advice
Print and Distribution - Guidance
Advertising and Promotions
PUBLIC RELATIONS (PR)
(FR note - Public Relations (PR) is the element of publicity that is free in itself - eg newspaper, online & broadcast reviews, articles, interviews. Free articles and features are also known as 'editorial')
Press Release - Content, format, who to send it to and when
Press Pack - Good & bad photos, audio/video, cast lists
Press During Festival - What the Fringe Press Office does, how to
attract news/diary coverage, how to arrange a photocall
Reviews - Will I get one and if so, how/why?
Awards - Am I eligible?
Practicalities - How you know if you've got press in or a review printed, the press pass & comps on the door, what if you're giving away too many comps?
CONTACTS
Martin Reynolds - Press & Marketing Manager
Owen O'Leary - Press & Marketing Officer
Edinburgh Festival Fringe
t 0131 226 0026
f 0131 226 0016
180 High Street, Edinburgh EH1 1QS
The core dates of the Edinburgh Festival Fringe 2004 are 8 - 30 August
More - http://www.edfringe.com
END
John Park (based on notes by Martin Reynolds - Official Fringe Press & Marketing Manager; with additions and editing by Fringe Report)
13 March 04 / London
Fringe Report (c) Fringe Report 2002-2008
